pilatesplus+
Create a memorable brand identity for pilatesplus+, a small pilates studio located in Greenwich, Connecticut.
About the project
In 2008, I collaborated with Glynis Bylciw, the founder of pilatesplus+, to design a unique brand identity, logo, signage and a range of communication pieces to highlight the pilatesplus+ mission. Over the years, I’ve continued to work with Glynis to create a unique print and an online identity for her studio.
Overview
As the founder of pilatesplus+, Glynis Bylciw, is committed to helping her clients bring their body, mind, and spirit into balance. For Glynis, finding her own balance has meant discovering the Pilates Method of Body Conditioning and Mindful Movement.
Innovative Design Solutions
I initially designed the pilatesplus+ brand identity without a tagline. Later, I developed the pilatesplus+ tagline/mantra of “reduce, reconnect, and renew” (the 3Rs) and added it to the logo. The 3Rs highlight the three key benefits from Finding Your Balance through using the Pilates Method of Body Conditioning and Mindful Movement. My goal was to create an engaging brand identity that supports Glynis’ s goals. Glynis is deeply passionate about sharing the Pilates method of body conditioning with her clients to help them improve posture, increase their flexibility, and enjoy a more balanced and aligned body.
Roles
Lead Designer, Branding, Writing, Creative Director, Production Supervisor, Printer Liaison, Project Management
Team
Christine Hauck, Lead Designer, and Glynis Bylciw, founder of pilatesplus+, Greenwich, Connecticut.
Key Projects
My goal was to listen and understand Glynis’s vision for pilatesplus+. From there, I created a unique brand identity for pilatesplus+ that focused on Glynis’s central mission of health and fitness.
PILATESPLUS+
BRAND IDENTITY
For the pilatesplus+ brand identity, I conceived a logo in a portable square. Within this square, a ‘P+” represents Glynis’s Pilates studio and Glynis’s emphasis on fitness. The ‘P+” communicates improved energy, power, health, and wellness. In 2021, I updated her pilatesplus+ logo to make it pop more.
I consistently branded the signage, labels, and gift tags with the pilatesplus+ look so that they all were easily recognizable.
PILATESPLUS+ HEALTHY FITNESS FOR LIFE
In designing the pilatesplus+ Healthy Fitness for Life online newsletter, I created a pilatesplus+ masthead design within a versatile grid format for copy, graphic images. In each newsletter, I feature current workshops and future special events. The online newsletter layout was easily adaptable later for special issues like the Triathlon, January and December issues.
PILATESPLUS+ CELEBRATES EARTH DAY’S 40TH ANNIVERSARY
The pilatesplus+ flyer celebrated the Earth Day’s 40th Anniversary in a big way. The flyer promoted a market day hosted by Erica Wallace of Erica’s Kitchen that included a cooking demo and seasonal produce and prepared foods for sale. Erica Wallace of Erica’s Kitchen often wrote a feature column for the pilatesplus+ online newsletter.