Pharmacal Research Laboratories Capability Brochure
Created a versatile capabilities brochure for Pharmacal that was a powerful sales and marketing tool to other research laboratories.
About the project
Project Overview
Pharmacal Research Laboratories asked me to create a capabilities brochure that their sales reps could hand out at a sales conference to research laboratories.
Role
Lead Designer, Creative Director, Production Supervisor, Printer Liaison, Project Management
Team
Christine Hauck, Lead Designer and Creative Director; Emily Cassidy Pharmacal’s Lead Aquatics Designer
Pharmacal Research Laboratories needed to add new clients, but it wasn’t well known in its industry. They wanted to show that Pharmacal was a leader and innovator in designing Aquatic Animal Housing and Water Supply Systems for research laboratories.
Challenges
Pharmacal wanted to distribute the capabilities brochure at a sales conference that was just two months away.
Innovative Design Solution
After researching and analyzing the needs of Pharmacal Research Laboratories, I recommended that they create a versatile sales folder to house the capabilities brochure. After getting approval, I created, designed, and oversaw the printing of a unique die-cut pocket sales folder with an inserted capabilities brochure. This flexible format allowed the sales reps to include current sales flyers or offers as well as their business card.
My Role
As the Lead Designer and Creative Director, I teamed up with a Pharmacal’s lead aquatics designer to select distinctive photography and graphic imagery that were integral to the piece and that reinforced the client’s brand identity. I also directed new photography of the two systems and the PharmHouse TM XLS System. I worked with the lead Aquatics Designer to select the best photos of the animals that Pharmacal cares for. I highlighted the features of the two systems and the PharmHouse TM XLS System in floating sidebars and charts. Conception through to production and the successful delivery of the sales tool for the conference.
Turnaround Time
The sales folder was designed, signed off on, and printed in less than two months – in time for Pharmacal’s sales conference.
Results &
Learnings
Outcome
The sales folder with the capabilities brochure showed Pharmacal Research Laboratories as a leader and innovator in designing aquatic animal housing and water supply systems for research laboratories. The sales folder/capabilities brochure was distributed at trade shows and mailed to potential customers. It was a very effective sales and marketing tool and went into multiple reprintings.